Dr Scott Zack
How to Ensure Your Blog is SEO Friendly

Scott Zack Explains How to Ensure Your Blog is SEO Friendly

Scott Zack Explains How to Ensure Your Blog is SEO Friendly

Scott Zack Explains How to Ensure Your Blog is SEO Friendly

Scott P Zack How to Ensure Your Blog is SEO Friendly
Scott P Zack How to Ensure Your Blog is SEO Friendly

When it comes to blogging there are two distinct fields that every blogger has to excel in in order for their blog to be successful. The first is content.

Content is king and that will never change; the content of your blog has to be of the highest quality if you’re going to want to retain current readers and bring in the new ones. The second is SEO or search engine optimization.
This practice ensures that new readers can actually find your blog by making it rank higher on search engines through the use of strategically placed keywords. It’s the new year, so we want to equip you with all the tools you’ll need to make your blog into an SEO machine.
And with the help of blogging expert Scott P. Zack, we’re going to do just that. Read more below.

Keyword research

Keywords are the backbone of SEO; they’re what holds it all together. Therefore they deserve the most importance.
According to Scott P. Zack, when researching keywords, you should always keep intent in mind regardless of how high the search volume for that keyword is. It’s also worth ranking for keywords that have lower competition.
Rather than try and compete for a very common keyword such as “shoes” for example, bid for lower ones that fewer people search for, but that will give you more opportunity to end up on the front page.

Get rid of anything that slows down your site

“A slow-loading site is the death kiss of SEO.” Scott P. Zack says. “There was a time when slow-loading sites were the norm, but in today’s fast-paced environment, there’s no way that would fly.” It’s critical to get rid of anything that slows your site down then.
This means getting rid of extra-large images, compressing files, or removing bulky and slow-loading videos from your home page.
Every second that your site takes to load increases the likelihood that your visitor will leave.

Link to other websites

According to Scott P. Zack, SEO is a team game. That means that you will do well when you link to other websites, preferably with equally relevant content.
The reason for this is that search engines such as Google view a site more favorably when it has many outbound and inbound links, as it sees it as more trustworthy and relevant.
It’s important not to cram in as many links as possible, however, as Google would then see this as spam, and reduce your rating.
Scott P. Zack - Blog’s Success in the New Year

Tips to Ensure Your Blog’s Success in the New Year

Tips to Ensure Your Blog’s Success in the New Year

As the year draws to a close, social media guru Scott Zack wants you to be prepared for the own the new year with a successful blog.

Scott P. Zack -- Tips to Ensure Your Blog’s Success in the New Year
Scott P. Zack — Tips to Ensure Your Blog’s Success in the New Year

Blogs are hotter than they’ve ever been. It’s a trend that has been propagated in 2018 and it shows no sign of slowing down in the new year.

However, like industry, it’s important to keep up to do with business trends and understand how and why things will change in the future.
If you’re thinking of starting a blog in the new year, we’re going to discuss, with some help from Scott Zack, some tips and tricks that will ensure you remain at the forefront of blogging culture.

Settle on a good domain name

This is the bread and butter of blogging and hasn’t changed ever since its an inception. According to Scott Zack, the name of your blog is the first thing that readers will see, and therefore it’s the very thing to make an impression.
For that reason, your domain name has to be catchy, clever and memorable. Think hard about the niche you plan to write about and use that as inspiration for a noteworthy title.

Find meaningful topics to write about

“Many topics have been written about to exhaustion.” Scott Zack says. “The internet is polluted with pointless content that makes it hard to find meaningful, well-written pieces.” If you’re going to start a blog in 2019, make sure that the content you produce has value for your readers.
Approach things from a new angle, be exploratory in your ideas, and research critically before you publish anything. Not only will this improve your skills as a writer and a blogger, but it will help you develop a more devoted readership who come to your blog for information and answers.

Understand which social media is worth your time

“Not all social media is equal,” according to Scott Zack. “Whereas Facebook used to be the go-to platform for advertising your blog, times are changing.” It’s important to understand your reader demographics and which platforms they use, as well as keep up with the latest social media trends to ensure you don’t waste your time when it comes to building your social media brand.
For example, Instagram is all the rage right now while Facebook has largely fallen to the wayside.
Dr. Scott Zack -Chiropractic Qualifications and Training

Dr. Scott Zack Looks at Key Chiropractic Qualifications and Training

Dr. Scott Zack Looks at Key Chiropractic Qualifications and Training

Scott P. Zack -- Key Chiropractic Qualifications and Training
Scott P. Zack — Key Chiropractic Qualifications and Training

Centered around academic areas including spinal anatomy, gross anatomy, neurology, phlebotomy, and more, formal chiropractic education is required for accreditation purposes in the United States. That’s according to Dr. Scott Zack, an established chiropractor based in Bloomfield Hills, Michigan, as he takes a closer look at key chiropractic qualifications and training currently required to practice in the U.S.

“While teaching methodology and the nature of chiropractic education offered at chiropractic schools around the world varies considerably, formal qualifications are required here in the United States for accreditation purposes,” reveals Dr. Zack.

World Health Organization guidelines currently stipulate that prospective chiropractors must spend a minimum of 4,200 student/teacher contact hours over the course of four years in full‐time education, including no less than 1,000 hours of supervised clinical training.

According to Dr. Zack, formal chiropractic education consists of either college or university-based learning and training. “While the main focus will be placed upon chiropractic care, students may also wish to pursue various other certifications or diplomas, centered around, for example, public health, ethics, clinical nutrition, pediatrics, or any one of a number of other health or wellness-related areas,” he adds.

Upon completion of all clinical requirements of chiropractic school, a degree in the field is granted. “However,” Dr. Zack reveals, “in order to practice legally in the United States, chiropractors must be properly licensed.”

This, he further points out, applies to all self-regulated healthcare professionals in the U.S. “A license is typically issued upon completion of a series of board exams, largely administered by the National Board of Chiropractic Examiners, although this can vary on a state-by-state basis,” adds the Michigan-based expert.

The state of New Mexico, for example, Dr. Zack points out, offers extended licensing which allows qualified chiropractors to prescribe certain medications. “Chiropractors here may approach the New Mexico Board of Pharmacy,” he explains, “to sign what’s known as the Chiropractic Advanced Practice Certification Registry courtesy of the state’s Regulation & Licensing Department.”

With national demand for chiropractic care services growing year on year, it’s an area of healthcare specialization which Dr. Scott Zack is particularly keen to champion. “With most insurers in the United States now covering chiropractic care, and the majority of health maintenance organizations today encouraging a variety of chiropractic services, demand only looks set to increase further moving forward,” he adds, wrapping up, “making chiropractic qualifications and training an especially valuable asset.”

Scott P. Zack - 3 Things to Know Before Starting A Blog

3 Things to Know Before Starting A Blog with Dr. Scott Zack

3 Things to Know Before Starting A Blog with Dr. Scott Zack

Blogging is a great and lucrative skill, but according to Dr. Scott  Zack, a blogging expert, there are a number of common mistakes people often make.

 

Scott P. Zack
Scott P. Zack

Blogging has changed a lot in recent years. In the beginning, it was mostly used as a form of online journaling, or to document travels or promote certain art forms.

 

Today – everyone has a blog. It’s no longer a niche format, but rather one used by everyone to stand out on the internet.

 

It’s one of the easiest ways of disseminating information and building up a strong following of readers and clients. But starting a blog isn’t as easy it sounds. According to Dr. Scott Zack, there are a number of mistakes which people commonly make during the beginning phases of their blogging journey, and with his help, we’re going to address them below.

 

Always Find a Niche

According to Dr. Scott Zack, the internet is saturated with general and non-specific blogs that tend to post poor-quality work. If you’re going to start a blog that resonates with an audience, you’re going to have to write according to a specific niche.

 

This will establish you as an expert and voice of authority in that field, and makes people who are looking for more specific information more likely to find you. As a point of departure, take a look at the things you like and are interested in, and see if any of those interests can be transformed into blog content.

 

A Blog is a Full-Time Affair

“Too many people treat blogging like a hobby you can simply do a couple of times a week.” Dr. Scott  Zack says. “However it’s a very time-intensive discipline.”

 

If you’re going to rank on Google’s algorithm and keep readers satisfied and entertained, then you’re going to need to invest a lot of time to create worthwhile content, as well as create enough of it to post consistently.

 

Understand SEO with Scott Zack

Good SEO will put you on the map of discovery, and according to Dr. Scott Zack, too many blogs ignore it when they set out to create killer content.

 

Understanding how to optimize your work for Google’s algorithm to find it will be the difference between your blog exploding or sinking slowly down the rankings to join other websites in Google’s murky bottom.

 

Research keywords, understand what a content strategy is, and know how to implement it to ensure that your blog remains discoverable.

Things to keep in mind when crafting the perfect copy

Scott P. Zack: Things to Keep in Mind When Crafting the Perfect Copy for your Blog

Scott P. Zack: Things to Keep in Mind When Crafting the Perfect Copy for your Blog

Scott P. Zack - Blog Writing Tips
Scott P. Zack – Blog Writing Tips

Scott P. Zack, a blogging expert, it often helps to have a content plan in mind when creating a catchy and attention-grabbing copy.

Not all copy is created equal. In fact, there’s quite a great disparity between websites that publish quality articles and those that do nothing more than polluting the internet with the pointless dribble. It used to be that blogs were written to inform and entertain, and while those functions still exist, blogging and copywriting, in general, is now a marketing tool used to drive traffic to a certain website. But this only works if the copy is crisp, clean and purposeful; something that not all blogs these days can pull off. Which brings us to the purpose of this article. Below, with the help of Scott P. Zack, we’re going to take a look at some things to keep in mind when crafting perfect copy.

 

Make Every Word Count

According to Scott P. Zack, one of the main mistakes that novice copywriters make is that they fill their articles with superfluous text. Good copy should be concise and hard-hitting. Every word should contribute something to the message. If it’s not adding anything to the article – cut it.

 

Headlines Should be Compelling

When it comes to writing headlines of your blog posts, articles or landing pages, they should be snappy, to the point and compelling. And, according to Scott P. Zack, they should also encourage your reader to want to read further. Your headline is the first thing a reader sees and if it’s not compelling enough, they might not read further.

 

Scott P. Zack Says “Ditch the Fancy Words”

“For many writers, writing copy is a self-indulgent process.” Scott P. Zack says. “They want to impress people that they know how to manipulate language and have some very big, flowery words memorized.” It’s important to ditch this. If large, complicated words are getting in the way of delivering meaning and message, they have to go. The copy is not a Shakespearean sonnet and should be as straightforward as possible.

 

Have a Content Plan

Before you start an article ensure that you have a content plan in place. This will help you structure every article you write and make it more coherent, and will also mean that the content you publish follows a general trend, creating a narrative throughout your website or blog.

To learn more about Scott P. Zack or to better your writing click here to learn more!

Scott P. Zack - How to Create Irresistible Content

How to Create Irresistible Content with Scott P. Zack

How to Create Irresistible Content with Scott P. Zack

Scott P. Zack -- How to Create Irresistible Content
Scott P. Zack — How to Create Irresistible Content

When it comes to blogging, content is and always will be king. Discover how to create irresistible content that will continually draw in more readers with Scott P. Zack.

 

In order for your blog to be successful, it’s going to have to do two things. The first is that it will have to draw in a substantial readership if it ever hopes to get off the ground. The second is that those readers will have to be enrapt, engrossed and captivated by what they’re looking at. According to Scott P. Zack, a blogging expert, the best way of doing this is by creating engaging content.

 

It used to be that by posting often enough you would rank on Google. Today, however, quality trumps quantity every time. It’s for that reason that content on your blog has to be thoughtful, conscientious and add value.

 

Below, with Scott P. Zack’s help, we’ll look at the building blocks of how to create masterful content that your readers will love every time.

 

Follow a format and have a plan

“Content needs to be structured.” Scott P. Zack says. “No one wants to read a blog post that is just a solid brick of text or a jumble of words.” Follow a tried-and-tested format and have a plan in mind when crafting your content.

 

How-to guides, listicles with real information, case studies – these are all formats which easy follow and resonate well with readers.

 

Know your audience

According to Scott P. Zack, one of the main pitfalls writers have is that they’re not completely aware of the type of audience they’re reaching out to. It’s critical that you know who your readers are and that you gear your content in the direction of what matters to them.

 

You should create from your audience’s perspective – make the content they want to read.

 

Make your writing accessible

A mistake many writers make is using incredibly big words and lots of technical jargon. It’s a massive turn off to readers and comes across as pretentious. Readers are not interested in knowing how extensive your vocabulary is. They want solid, reliable and easy-to-digest information.

Remember, this isn’t a Shakespearean short story contest; it’s blogging, which means that your content should be compiled in such a way that information flows from you to the reader with as few hurdles as possible.