Scott Zack Explains How to Ensure Your Blog is SEO Friendly
Scott Zack Explains How to Ensure Your Blog is SEO Friendly
When it comes to blogging there are two distinct fields that every blogger has to excel in in order for their blog to be successful. The first is content.
Get rid of anything that slows down your site
Link to other websites
Tips to Ensure Your Blog’s Success in the New Year
As the year draws to a close, social media guru Scott Zack wants you to be prepared for the own the new year with a successful blog.
Blogs are hotter than they’ve ever been. It’s a trend that has been propagated in 2018 and it shows no sign of slowing down in the new year.
Settle on a good domain name
Find meaningful topics to write about
Understand which social media is worth your time
Dr. Scott Zack Looks at Key Chiropractic Qualifications and Training
Centered around academic areas including spinal anatomy, gross anatomy, neurology, phlebotomy, and more, formal chiropractic education is required for accreditation purposes in the United States. That’s according to Dr. Scott Zack, an established chiropractor based in Bloomfield Hills, Michigan, as he takes a closer look at key chiropractic qualifications and training currently required to practice in the U.S.
“While teaching methodology and the nature of chiropractic education offered at chiropractic schools around the world varies considerably, formal qualifications are required here in the United States for accreditation purposes,” reveals Dr. Zack.
World Health Organization guidelines currently stipulate that prospective chiropractors must spend a minimum of 4,200 student/teacher contact hours over the course of four years in full‐time education, including no less than 1,000 hours of supervised clinical training.
According to Dr. Zack, formal chiropractic education consists of either college or university-based learning and training. “While the main focus will be placed upon chiropractic care, students may also wish to pursue various other certifications or diplomas, centered around, for example, public health, ethics, clinical nutrition, pediatrics, or any one of a number of other health or wellness-related areas,” he adds.
Upon completion of all clinical requirements of chiropractic school, a degree in the field is granted. “However,” Dr. Zack reveals, “in order to practice legally in the United States, chiropractors must be properly licensed.”
This, he further points out, applies to all self-regulated healthcare professionals in the U.S. “A license is typically issued upon completion of a series of board exams, largely administered by the National Board of Chiropractic Examiners, although this can vary on a state-by-state basis,” adds the Michigan-based expert.
The state of New Mexico, for example, Dr. Zack points out, offers extended licensing which allows qualified chiropractors to prescribe certain medications. “Chiropractors here may approach the New Mexico Board of Pharmacy,” he explains, “to sign what’s known as the Chiropractic Advanced Practice Certification Registry courtesy of the state’s Regulation & Licensing Department.”
With national demand for chiropractic care services growing year on year, it’s an area of healthcare specialization which Dr. Scott Zack is particularly keen to champion. “With most insurers in the United States now covering chiropractic care, and the majority of health maintenance organizations today encouraging a variety of chiropractic services, demand only looks set to increase further moving forward,” he adds, wrapping up, “making chiropractic qualifications and training an especially valuable asset.”
3 Things to Know Before Starting A Blog with Dr. Scott Zack
Blogging is a great and lucrative skill, but according to Dr. Scott Zack, a blogging expert, there are a number of common mistakes people often make.
Blogging has changed a lot in recent years. In the beginning, it was mostly used as a form of online journaling, or to document travels or promote certain art forms.
Today – everyone has a blog. It’s no longer a niche format, but rather one used by everyone to stand out on the internet.
It’s one of the easiest ways of disseminating information and building up a strong following of readers and clients. But starting a blog isn’t as easy it sounds. According to Dr. Scott Zack, there are a number of mistakes which people commonly make during the beginning phases of their blogging journey, and with his help, we’re going to address them below.
Always Find a Niche
According to Dr. Scott Zack, the internet is saturated with general and non-specific blogs that tend to post poor-quality work. If you’re going to start a blog that resonates with an audience, you’re going to have to write according to a specific niche.
This will establish you as an expert and voice of authority in that field, and makes people who are looking for more specific information more likely to find you. As a point of departure, take a look at the things you like and are interested in, and see if any of those interests can be transformed into blog content.
A Blog is a Full-Time Affair
If you’re going to rank on Google’s algorithm and keep readers satisfied and entertained, then you’re going to need to invest a lot of time to create worthwhile content, as well as create enough of it to post consistently.
Understand SEO with Scott Zack
Understanding how to optimize your work for Google’s algorithm to find it will be the difference between your blog exploding or sinking slowly down the rankings to join other websites in Google’s murky bottom.
Research keywords, understand what a content strategy is, and know how to implement it to ensure that your blog remains discoverable.
Scott P. Zack: Things to Keep in Mind When Crafting the Perfect Copy for your Blog
Scott P. Zack, a blogging expert, it often helps to have a content plan in mind when creating a catchy and attention-grabbing copy.
Not all copy is created equal. In fact, there’s quite a great disparity between websites that publish quality articles and those that do nothing more than polluting the internet with the pointless dribble. It used to be that blogs were written to inform and entertain, and while those functions still exist, blogging and copywriting, in general, is now a marketing tool used to drive traffic to a certain website. But this only works if the copy is crisp, clean and purposeful; something that not all blogs these days can pull off. Which brings us to the purpose of this article. Below, with the help of Scott P. Zack, we’re going to take a look at some things to keep in mind when crafting perfect copy.
Make Every Word Count
According to Scott P. Zack, one of the main mistakes that novice copywriters make is that they fill their articles with superfluous text. Good copy should be concise and hard-hitting. Every word should contribute something to the message. If it’s not adding anything to the article – cut it.
Headlines Should be Compelling
When it comes to writing headlines of your blog posts, articles or landing pages, they should be snappy, to the point and compelling. And, according to Scott P. Zack, they should also encourage your reader to want to read further. Your headline is the first thing a reader sees and if it’s not compelling enough, they might not read further.
Scott P. Zack Says “Ditch the Fancy Words”
“For many writers, writing copy is a self-indulgent process.” Scott P. Zack says. “They want to impress people that they know how to manipulate language and have some very big, flowery words memorized.” It’s important to ditch this. If large, complicated words are getting in the way of delivering meaning and message, they have to go. The copy is not a Shakespearean sonnet and should be as straightforward as possible.
Have a Content Plan
Before you start an article ensure that you have a content plan in place. This will help you structure every article you write and make it more coherent, and will also mean that the content you publish follows a general trend, creating a narrative throughout your website or blog.
To learn more about Scott P. Zack or to better your writing click here to learn more!
How to Create Irresistible Content with Scott P. Zack
In order for your blog to be successful, it’s going to have to do two things. The first is that it will have to draw in a substantial readership if it ever hopes to get off the ground. The second is that those readers will have to be enrapt, engrossed and captivated by what they’re looking at. According to Scott P. Zack, a blogging expert, the best way of doing this is by creating engaging content.
It used to be that by posting often enough you would rank on Google. Today, however, quality trumps quantity every time. It’s for that reason that content on your blog has to be thoughtful, conscientious and add value.
Follow a format and have a plan
“Content needs to be structured.” Scott P. Zack says. “No one wants to read a blog post that is just a solid brick of text or a jumble of words.” Follow a tried-and-tested format and have a plan in mind when crafting your content.
How-to guides, listicles with real information, case studies – these are all formats which easy follow and resonate well with readers.
Know your audience
According to Scott P. Zack, one of the main pitfalls writers have is that they’re not completely aware of the type of audience they’re reaching out to. It’s critical that you know who your readers are and that you gear your content in the direction of what matters to them.
You should create from your audience’s perspective – make the content they want to read.
Make your writing accessible
A mistake many writers make is using incredibly big words and lots of technical jargon. It’s a massive turn off to readers and comes across as pretentious. Readers are not interested in knowing how extensive your vocabulary is. They want solid, reliable and easy-to-digest information.
Remember, this isn’t a Shakespearean short story contest; it’s blogging, which means that your content should be compiled in such a way that information flows from you to the reader with as few hurdles as possible.