The Importance of Social Media and Blogging
Blogging is undoubtedly an incredibly potent marketing device. But according to Scott Zack, many people are forgetting about it’s equally potent cousin – social media.
In 2018 everyone should have a blog. Not only is it a great way of distributing information, but it’s also an invaluable method of connecting to your audience and drawing traffic back to your website or online shop.
And while many people understand the fundamentals of blogging – how to start a blog, the importance of writing relevant content, the structure and the SEO components – there are still some who don’t utilize social media to completely leverage the complete power and reach of a blog.
Below, with the help of blogging expert Scott Zack, we will explore the importance of the inextricable relationship between social media and blogging.
What is social media?
While this is hardly a question that needs answering, it’s important to have the definition on hand as a baseline. Social media refers to a number of sites specifically geared towards connecting people. It allows them to share content in the form of written thoughts, photos, and videos and is essentially an extension of a person’s personality online. Scott Zack posits that the most popular social media sites currently online are Facebook, Instagram, Pinterest, Twitter, and LinkedIn.
Why is social media important for blogging?
“Social media is important for two reasons.” Scott Zack says. “Firstly, from a blogging perspective, social media allows you to bring in some of the most targeted traffic available. Secondly, from a brand perspective, social media allows you to get invaluable feedback from your clients and readers, and allows you to tailor your content more specifically to your audience.” And between these two points, social media also allows for the building of strong relationships with your readers, further increasing their loyalty to your site or product.
Things to keep in mind when utilizing social media
“Just like in a real life, there’s a certain etiquette to using social media.” Scott Zack says. He recommends adhering to the following points to get the maximum benefit out of using it:
Engage actively with your followersPost daily, but don’t over-post
Use relevant photos and videos along with your blog posts
Keep your brand and posts consistent across different social media platforms
Never use bots of buy users or fans – it’ll simply decrease your ranking
Dr. Scott Zack Explains Chiropractic Referral Process
When seeking relief from neck or back pain, many patients turn to their usual primary care physician. He or she may then, according to Dr. Scott Zack, refer the patient to a qualified chiropractor for further care. This, however, says Dr. Zack, may not always be the case as he explains more about the chiropractic referral process.
“While a regular primary care doctor may refer a patient suffering from serious or persistent back or neck pain to a chiropractor, they may also opt to prescribe painkillers or a muscle relaxant instead, at least in the first instance,” reveals Dr. Zack.
Depending on the outcome or results of prescribing any such medication, the same physician may subsequently decide upon any number of options pertaining to ongoing care. “They may refer the patient to a chiropractor, continue with prescription medication, or, if any pain has subsided, opt to end treatment entirely,” explains the Bloomfield Hills, Michigan-based specialist.
Yet prescription painkillers or opting only to treat any underlying condition or conditions when a patient is in pain says Dr. Scott Zack, is largely at odds with their best interests.
The expert goes on to reveal that with up to 15 percent of all U.S. adults visiting their primary care physician for back pain each year, many are indeed referred to specialist chiropractors. “Those who are not offered this option, however,” he advises, “may find themselves at a significant disadvantage in dealing with their back, neck, or other musculoskeletal complaints.”
Instead, Dr. Zack is keen to advise those enduring pain attached to the neck, back, or musculoskeletal system to approach a chiropractor directly, especially if past primary care physician-provided treatment has proven unsuccessful. “Quite often, a patient can save themselves significant time and considerable pain by directly approaching a chiropractor, instead of waiting for a referral from a medical doctor,” he suggests.
In light of a growing shortage of primary care providers in the United States, the Academic Consortium for Complementary and Alternative Health Care today echoes Dr. Scott Zack’s sentiments. “The consortium now advises that patients should rely more on chiropractors and other alternative healthcare providers for primary care,” he reveals.
As of 2019, all 50 U.S. states do, in fact, recognize doctors of chiropractic medicine as primary care providers. This means that those enduring back, neck, or other musculoskeletal complaints may head straight to a chiropractor for both diagnosis and treatment without the need for a formal referral from a medical doctor.
“Accordingly, if an individual is suffering from any form of musculoskeletal pain,” Dr. Zack adds, wrapping up, “it may prove pertinent to go directly to a chiropractor without hesitating and without otherwise looking for a referral from a family doctor or mainstream healthcare provider.”
Dr. Scott Zack Shares Professional Insight into Chiropractics
Concerned with the diagnosis and treatment of mechanical disorders of the musculoskeletal system, chiropractic medicine is a form of alternative therapy centered predominantly around the spine. Proponents and practitioners, such as Dr. Scott Zack, suggest that chiropractic manipulation is highly effective, particularly in regards to pain relief and improving or restoring mobility in those affected by the numerous complaints addressed by chiropractic care. These are said to include lower back and sciatic nerve pain, headaches, extremity conditions, whiplash, and other neck pain, among various other afflictions.
Contrary to popular belief, while disorders of the musculoskeletal system are not known to affect general health via the nervous system, or through vertebral subluxation, the practice of chiropractic spinal manipulation therapy is understood to be highly effective in the treatment of back and neck pain.
“Spinal manipulation is both an effective and inexpensive treatment for subacute or chronic lower back pain,” reveals Dr. Zack, “as well as more acute lower back and neck pain complaints.”
Chiropractic medicine is well established in the United States, as well as in Canada and Australia. Overlapping other forms of manual therapy, such as physical therapy and osteopathy, the vast majority of those who seek chiropractic care do so for pain in the lower back, according to Dr. Zack.
“Back pain, in particular, is considered the specialty of many chiropractic practitioners,” the primary care provider reveals, “although most chiropractors also treat additional ailments tied to the musculoskeletal system.”
While early proponents of chiropractic medicine emphasized so-called ‘vitalism,’ and ‘innate intelligence,’ considering vertebral subluxations to be a major cause of numerous diseases and other ailments, modern practitioners, such as Dr. Scott Zack, often take a more mainstream view. Current practitioners, he says, typically borrow heavily from conventional medical techniques focused, for example, around massage, ice therapy, and general exercise.
Founded in the 1890s by Daniel David Palmer, an avid proponent of alternative medicine, chiropractic medicine was expanded upon by his son, Bartlett Joshua Palmer, who in the early 20th century became known as the ‘developer’ of the practice.
In more recent years, chiropractic medicine has had a strong political base and has experienced sustained demand for services. Today, the practice has gained added legitimacy and more widespread acceptance from conventional physicians and healthcare providers, especially in the United States.
“In the U.S., most insurers now cover chiropractic care,” adds Dr. Scott Zack, wrapping up, “with the majority of health maintenance organizations today encouraging a variety of chiropractic services.”
Scott Zack Explains How to Ensure Your Blog is SEO Friendly
Scott Zack Explains How to Ensure Your Blog is SEO Friendly
When it comes to blogging there are two distinct fields that every blogger has to excel in in order for their blog to be successful. The first is content.
Get rid of anything that slows down your site
Link to other websites
Tips to Ensure Your Blog’s Success in the New Year
As the year draws to a close, social media guru Scott Zack wants you to be prepared for the own the new year with a successful blog.
Blogs are hotter than they’ve ever been. It’s a trend that has been propagated in 2018 and it shows no sign of slowing down in the new year.
Settle on a good domain name
Find meaningful topics to write about
Understand which social media is worth your time
Dr. Scott Zack Looks at Key Chiropractic Qualifications and Training
Centered around academic areas including spinal anatomy, gross anatomy, neurology, phlebotomy, and more, formal chiropractic education is required for accreditation purposes in the United States. That’s according to Dr. Scott Zack, an established chiropractor based in Bloomfield Hills, Michigan, as he takes a closer look at key chiropractic qualifications and training currently required to practice in the U.S.
“While teaching methodology and the nature of chiropractic education offered at chiropractic schools around the world varies considerably, formal qualifications are required here in the United States for accreditation purposes,” reveals Dr. Zack.
World Health Organization guidelines currently stipulate that prospective chiropractors must spend a minimum of 4,200 student/teacher contact hours over the course of four years in full‐time education, including no less than 1,000 hours of supervised clinical training.
According to Dr. Zack, formal chiropractic education consists of either college or university-based learning and training. “While the main focus will be placed upon chiropractic care, students may also wish to pursue various other certifications or diplomas, centered around, for example, public health, ethics, clinical nutrition, pediatrics, or any one of a number of other health or wellness-related areas,” he adds.
Upon completion of all clinical requirements of chiropractic school, a degree in the field is granted. “However,” Dr. Zack reveals, “in order to practice legally in the United States, chiropractors must be properly licensed.”
This, he further points out, applies to all self-regulated healthcare professionals in the U.S. “A license is typically issued upon completion of a series of board exams, largely administered by the National Board of Chiropractic Examiners, although this can vary on a state-by-state basis,” adds the Michigan-based expert.
The state of New Mexico, for example, Dr. Zack points out, offers extended licensing which allows qualified chiropractors to prescribe certain medications. “Chiropractors here may approach the New Mexico Board of Pharmacy,” he explains, “to sign what’s known as the Chiropractic Advanced Practice Certification Registry courtesy of the state’s Regulation & Licensing Department.”
With national demand for chiropractic care services growing year on year, it’s an area of healthcare specialization which Dr. Scott Zack is particularly keen to champion. “With most insurers in the United States now covering chiropractic care, and the majority of health maintenance organizations today encouraging a variety of chiropractic services, demand only looks set to increase further moving forward,” he adds, wrapping up, “making chiropractic qualifications and training an especially valuable asset.”
3 Things to Know Before Starting A Blog with Dr. Scott Zack
Blogging is a great and lucrative skill, but according to Dr. Scott Zack, a blogging expert, there are a number of common mistakes people often make.
Blogging has changed a lot in recent years. In the beginning, it was mostly used as a form of online journaling, or to document travels or promote certain art forms.
Today – everyone has a blog. It’s no longer a niche format, but rather one used by everyone to stand out on the internet.
It’s one of the easiest ways of disseminating information and building up a strong following of readers and clients. But starting a blog isn’t as easy it sounds. According to Dr. Scott Zack, there are a number of mistakes which people commonly make during the beginning phases of their blogging journey, and with his help, we’re going to address them below.
Always Find a Niche
According to Dr. Scott Zack, the internet is saturated with general and non-specific blogs that tend to post poor-quality work. If you’re going to start a blog that resonates with an audience, you’re going to have to write according to a specific niche.
This will establish you as an expert and voice of authority in that field, and makes people who are looking for more specific information more likely to find you. As a point of departure, take a look at the things you like and are interested in, and see if any of those interests can be transformed into blog content.
A Blog is a Full-Time Affair
If you’re going to rank on Google’s algorithm and keep readers satisfied and entertained, then you’re going to need to invest a lot of time to create worthwhile content, as well as create enough of it to post consistently.
Understand SEO with Scott Zack
Understanding how to optimize your work for Google’s algorithm to find it will be the difference between your blog exploding or sinking slowly down the rankings to join other websites in Google’s murky bottom.
Research keywords, understand what a content strategy is, and know how to implement it to ensure that your blog remains discoverable.
Scott P. Zack: Things to Keep in Mind When Crafting the Perfect Copy for your Blog
Scott P. Zack, a blogging expert, it often helps to have a content plan in mind when creating a catchy and attention-grabbing copy.
Not all copy is created equal. In fact, there’s quite a great disparity between websites that publish quality articles and those that do nothing more than polluting the internet with the pointless dribble. It used to be that blogs were written to inform and entertain, and while those functions still exist, blogging and copywriting, in general, is now a marketing tool used to drive traffic to a certain website. But this only works if the copy is crisp, clean and purposeful; something that not all blogs these days can pull off. Which brings us to the purpose of this article. Below, with the help of Scott P. Zack, we’re going to take a look at some things to keep in mind when crafting perfect copy.
Make Every Word Count
According to Scott P. Zack, one of the main mistakes that novice copywriters make is that they fill their articles with superfluous text. Good copy should be concise and hard-hitting. Every word should contribute something to the message. If it’s not adding anything to the article – cut it.
Headlines Should be Compelling
When it comes to writing headlines of your blog posts, articles or landing pages, they should be snappy, to the point and compelling. And, according to Scott P. Zack, they should also encourage your reader to want to read further. Your headline is the first thing a reader sees and if it’s not compelling enough, they might not read further.
Scott P. Zack Says “Ditch the Fancy Words”
“For many writers, writing copy is a self-indulgent process.” Scott P. Zack says. “They want to impress people that they know how to manipulate language and have some very big, flowery words memorized.” It’s important to ditch this. If large, complicated words are getting in the way of delivering meaning and message, they have to go. The copy is not a Shakespearean sonnet and should be as straightforward as possible.
Have a Content Plan
Before you start an article ensure that you have a content plan in place. This will help you structure every article you write and make it more coherent, and will also mean that the content you publish follows a general trend, creating a narrative throughout your website or blog.
To learn more about Scott P. Zack or to better your writing click here to learn more!
How to Create Irresistible Content with Scott P. Zack
In order for your blog to be successful, it’s going to have to do two things. The first is that it will have to draw in a substantial readership if it ever hopes to get off the ground. The second is that those readers will have to be enrapt, engrossed and captivated by what they’re looking at. According to Scott P. Zack, a blogging expert, the best way of doing this is by creating engaging content.
It used to be that by posting often enough you would rank on Google. Today, however, quality trumps quantity every time. It’s for that reason that content on your blog has to be thoughtful, conscientious and add value.
Follow a format and have a plan
“Content needs to be structured.” Scott P. Zack says. “No one wants to read a blog post that is just a solid brick of text or a jumble of words.” Follow a tried-and-tested format and have a plan in mind when crafting your content.
How-to guides, listicles with real information, case studies – these are all formats which easy follow and resonate well with readers.
Know your audience
According to Scott P. Zack, one of the main pitfalls writers have is that they’re not completely aware of the type of audience they’re reaching out to. It’s critical that you know who your readers are and that you gear your content in the direction of what matters to them.
You should create from your audience’s perspective – make the content they want to read.
Make your writing accessible
A mistake many writers make is using incredibly big words and lots of technical jargon. It’s a massive turn off to readers and comes across as pretentious. Readers are not interested in knowing how extensive your vocabulary is. They want solid, reliable and easy-to-digest information.
Remember, this isn’t a Shakespearean short story contest; it’s blogging, which means that your content should be compiled in such a way that information flows from you to the reader with as few hurdles as possible.