Scott P. Zack: Things to Keep in Mind When Crafting the Perfect Copy for your Blog
Scott P. Zack, a blogging expert, it often helps to have a content plan in mind when creating a catchy and attention-grabbing copy.
Not all copy is created equal. In fact, there’s quite a great disparity between websites that publish quality articles and those that do nothing more than polluting the internet with the pointless dribble. It used to be that blogs were written to inform and entertain, and while those functions still exist, blogging and copywriting, in general, is now a marketing tool used to drive traffic to a certain website. But this only works if the copy is crisp, clean and purposeful; something that not all blogs these days can pull off. Which brings us to the purpose of this article. Below, with the help of Scott P. Zack, we’re going to take a look at some things to keep in mind when crafting perfect copy.
Make Every Word Count
According to Scott P. Zack, one of the main mistakes that novice copywriters make is that they fill their articles with superfluous text. Good copy should be concise and hard-hitting. Every word should contribute something to the message. If it’s not adding anything to the article – cut it.
Headlines Should be Compelling
When it comes to writing headlines of your blog posts, articles or landing pages, they should be snappy, to the point and compelling. And, according to Scott P. Zack, they should also encourage your reader to want to read further. Your headline is the first thing a reader sees and if it’s not compelling enough, they might not read further.
Scott P. Zack Says “Ditch the Fancy Words”
“For many writers, writing copy is a self-indulgent process.” Scott P. Zack says. “They want to impress people that they know how to manipulate language and have some very big, flowery words memorized.” It’s important to ditch this. If large, complicated words are getting in the way of delivering meaning and message, they have to go. The copy is not a Shakespearean sonnet and should be as straightforward as possible.
Have a Content Plan
Before you start an article ensure that you have a content plan in place. This will help you structure every article you write and make it more coherent, and will also mean that the content you publish follows a general trend, creating a narrative throughout your website or blog.
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How to Create Irresistible Content with Scott P. Zack
In order for your blog to be successful, it’s going to have to do two things. The first is that it will have to draw in a substantial readership if it ever hopes to get off the ground. The second is that those readers will have to be enrapt, engrossed and captivated by what they’re looking at. According to Scott P. Zack, a blogging expert, the best way of doing this is by creating engaging content.
It used to be that by posting often enough you would rank on Google. Today, however, quality trumps quantity every time. It’s for that reason that content on your blog has to be thoughtful, conscientious and add value.
Follow a format and have a plan
“Content needs to be structured.” Scott P. Zack says. “No one wants to read a blog post that is just a solid brick of text or a jumble of words.” Follow a tried-and-tested format and have a plan in mind when crafting your content.
How-to guides, listicles with real information, case studies – these are all formats which easy follow and resonate well with readers.
Know your audience
According to Scott P. Zack, one of the main pitfalls writers have is that they’re not completely aware of the type of audience they’re reaching out to. It’s critical that you know who your readers are and that you gear your content in the direction of what matters to them.
You should create from your audience’s perspective – make the content they want to read.
Make your writing accessible
A mistake many writers make is using incredibly big words and lots of technical jargon. It’s a massive turn off to readers and comes across as pretentious. Readers are not interested in knowing how extensive your vocabulary is. They want solid, reliable and easy-to-digest information.
Remember, this isn’t a Shakespearean short story contest; it’s blogging, which means that your content should be compiled in such a way that information flows from you to the reader with as few hurdles as possible.